Mapway launched on ORANGE World

Dateline: 14 November 2003

Mobile mapping solutions provider m-spatial today announced that its Mapway View Map and Walking Directions services have gone live on Orange World in the UK.

This latest service launch completes a remarkable three months for Cambridge-based m-spatial, which has seen its walking directions service also adopted by two other mobile operators. MapWay works on the majority of WAP-enabled phones and it is estimated that over 18 million customers now have access to Mapway in the UK.

The MapWay services turn a mobile phone into a comprehensive and interactive street map. Underpinned by a massive UK database of 20 million buildings, MapWay's 'made to measure mapping' provides uniquely simple and effective maps and walking directions by intelligently selecting for display the information most relevant to the user 'on the street'. By displaying real world features such as shops and businesses as well as roadnames, MapWay provides maps and graphical directions that not only work well on the small screens of mobile phones, but also provide much more detailed information than a typical street-map.

Gavin Shurmer, Orange Partnership Development Manager said: "We are already providing a raft of value-added services that enable our customers to obtain and view location information when most needed – i.e. when they are on the move. MapWay complements these services perfectly, providing user experience for maps and walking directionsof the highest standard in terms of clarity, simplicity and usability.

m-spatial CEO Andy Walker commented: "We are delighted that Orange has selected Mapway – confirming it as an excellent choice for mobile operators seeking to offer truly usable mapping services to their customers. Our unique user interface and constantly updated information database provides a compelling user experience that is widely accepted as second to none. Just as importantly, our managed service solution can be implemented quickly and easily, positioning Mapway as the market-leading mobile maps and directions service in the market today

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