Vodafone Germany Select MapWay

Dateline: 17 January 2005

m-spatial, the Mobile Spatial Intelligence specialist, today announced Vodafone Germany as the first international customer for MapWay, its turn-key suite of maps and walking directions services for use on mass market mobile phones.

Cambridge UK-based m-spatial has integrated its unique MapWay maps and directions services into the German presence of Vodafone live!, which now has over 3.6 million customers in Germany.

The unique user experience provided by the MapWay application suite (including m-spatial's revolutionary 'made to measure mapping') is made possible by the use of the m-spatial Spatial Platform as the basis for service delivery.

m-spatial CEO Andy Walker commented: "Vodafone Germany wanted a proven suite of maps and directions applications which would provide a compelling user interface to all users of Vodafone live!, whatever their handset. Our success with Vodafone live! in the UK provided that proof. The successful internationalisation of the user interface, use of local content, and speed of integration with the Vodafone Germany network underlines both the global and scaleable nature of our solution. Working with Vodafone Germany further strengthens our relationship with the Vodafone group and we are delighted to play our part in helping launch new compelling consumer services."

The new MapWay services are available via the 'Unterwegs' section of Vodafone live! Using the mapping and walking directions services, the user can quickly and easily specify locations for which they require maps or walking directions. In addition to the use of the automatic location feed within both these services, the 'Where am I?' ('Wo bin ich?') service satisfies the specific need for users to understand where they are and receive a map within a single click.