Qualcomm Acquires Xiam

Dateline: 11 March 2008

SAN DIEGO  -  March 11, 2008 - Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced that it has acquired Xiam Technologies Limited (Xiam), an Ireland-based pioneer of wireless content targeting solutions.

Xiam's My Personal Offers System (MPOS) provides targeting and personalization technology that accelerates discovery and individualizes the user experience by presenting relevant content offers and advertisements to consumers.

Xiam's MPOS technology enables mobile operators and brands to make personalized recommendations to individual consumers that are tailored to their unique tastes and preferences using advanced profiling techniques.

Consumers can receive personalized offers of new and relevant content over wireless and Web channels, both before and after purchase. MPOS also leverages demographic, contextual and behavioral profiling to enable true one-to-one mobile advertising.

Coupled with the global reach of Qualcomm's ecosystem, MPOS will provide a powerful way for operators and brands to quickly and easily target their customers with relevant content offers and advertisements.

Qualcomm plans to continue to offer MPOS as a standalone product through Xiam as a wholly owned subsidiary, as well as offer the targeting technology as part of its core solutions and products to present operators and brands with powerful subscriber intelligence and personalization tools that help spur wireless data growth.

"Qualcomm's acquisition of Xiam provides us with advanced content discovery and recommendation technology that strengthens Qualcomm's services portfolio," said Andrew Gilbert, executive vice president of Qualcomm and president of Qualcomm Internet Services, MediaFLO Technologies and Qualcomm Europe. "With this acquisition, we are excited to further demonstrate our ongoing commitment to operators, brands and consumers worldwide."

"Qualcomm and Xiam are both committed to helping operators and brands reach their customers more effectively by providing them with the technology to make informed and relevant content recommendations," said Colm Healy, CEO of Xiam. "Qualcomm's suite of solutions and products are designed to help operators and brands deliver a wide range of content quickly and efficiently, and the addition of MPOS will only make that process more intuitive as consumers receive highly personalized offers attuned to their unique interests."

Qualcomm will pay approximately $32 million for Xiam and estimates the acquisition will be neutral to FY08 earnings per share.

Founded in 2004 and funded with venture capital from Delta Partners and Enterprise Ireland, Xiam is a software company that provides personalized targeting and recommendations technology that enables wireless operators to interact directly with individual customers offering them meaningful, timely and relevant content offers, promotions and advertisements through all wireless channels including WAP, Web and outbound messaging. These individualized offers enable the wireless operator to increase mobile content revenues dramatically, drive discovery of new and relevant products and services, and accurately target customers with meaningful advertisements while enhancing the customer experience and retention.